Today's OneWord: Poster

Johnny was the poster boy for Transcendent Cologne - a product that attempted to be Zen while still catering to the bloated market of overhyped aromas. As he strutted around the shoot with his abs glistening with sweat, he watched as his photographers confided with his manager, juggling a bottle of the stuff between them. They couldn't decide between his holding a fat bottle or a small flask.

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