Today's OneWord: Franchise

We are surrounded by the power of franchise, of bright neon labels and soul-breaking guarantees. We have remote controls buried under the flesh of our arms so when we try to mash the mute button while watching the news, we risk bruising or internal bleeding. When our eyes are strained, we are still reprimanded for turning our eyes away from the gladiatorial spectacle. But unlike what the older members of society may believe, we are not apathetic. We are simply exhausted.